NATO summit raises hopes for Türkiye’s congress tourism boost
Türkiye’s successful hosting of the NATO summit is expected to strengthen its position as a destination for international congresses and large-scale events, tourism representatives have said.
The NATO leaders’ summit, held in the Turkish capital Ankara on July 7-8, drew widespread international attention, with Türkiye earning praise for the smooth execution of one of the most logistically demanding diplomatic gatherings in recent years.
Industry representatives said the flawless coordination of the summit, from security and transportation to accommodation and protocol, demonstrated the country’s ability to organize major international events, reinforcing its appeal in the Meetings, Incentives, Conferences and Exhibitions (MICE) tourism sector.
Müberra Eresin, president of the Turkish Hoteliers Association (TÜROB), said the summit was significant not only diplomatically but also as a showcase of Türkiye’s capacity to deliver world-class hospitality services.
