When Kansas City Current forward Michelle Cooper scored her first of two goals against the Denver Summit FC last Friday, she didn’t point to the badge on her jersey.Instead, the 23-year-old bent down and gestured toward her bright New Balance Furon Elite V9 cleats, debuting a new colorway in front of the crowd at Dick’s Sporting Goods Park and on NWSL+. The moment cost Cooper $500.While insignificant on its own, the celebration came a week after the league rolled out its updated footwear exposure agreement policy, limiting which brands can be displayed during matches. Cooper denied making a point specific to the policy. Instead, she said she was celebrating her cleats.“I just think my cleats allow me to do what I do and score goals,” Cooper said postmatch. “To be able to put that (goal) away, and we debuted a new colorway, it is super awesome. So I just wanted to show that off a little bit. I love my cleats.”The league fined Cooper for not covering the branding as her sponsor, New Balance, is not one of the two brands that have signed a deal with the league in addition to their exclusive partnership with Nike, according to an NWSL Players Association spokesperson. The NWSL previously gave Cooper a warning during the Challenge Cup for showing the New Balance logo.The league declined to comment on whether they have started giving players fines.