Meta said it will discontinue an AI feature that allowed users to generate images using public Instagram accounts following days of criticism over the feature’s opt-out policy, including by Hollywood talent agencies.
“Earlier this week, we announced that one way for people to generate images in Meta AI is by @-mentioning public Instagram accounts that they want to reference,” a Meta spokesperson said in a statement. “Our intent was to provide a useful creative tool and to give people control over whether their public content could be referenced in this way. We’ve heard the feedback that this feature missed the mark, so it’s no longer available.”
Meta introduced the new Muse Image model on Tuesday, letting users manipulate an image of a person all by tagging their Instagram account “in service of the social experiences billions of people already love.”
