I Was Building a Social App. Then I Accidentally Built an AI Startup.

A year and a half ago, I wasn't trying to build an AI company.

I was building a small social platform called spritex-social — nothing fancy, just a side project a handful of friends were testing with me. No grand plan, no investors, no roadmap beyond "let's see if people like this."

At some point, users started asking the same basic questions over and over: how do I change my profile, where's this setting, how does that feature work. Instead of writing endless documentation, I thought — why not just let AI answer this?

So I wired up Google's Gemini API through Google AI Studio, built a small Retrieval-Augmented Generation (RAG) system, and gave it context about the platform. It was supposed to be a support chatbot. Nothing more.

That's not how it went.