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Is it a threat to Dollarama?Up to five locations of Danish home goods store to open this yearLast updated 53 minutes ago You can save this article by registering for free here. Or sign-in if you have an account.Flying Tiger Copenhagen has already opened two stores in the Greater Toronto Area. Photo by Flying Tiger CopenhagenPopular variety retailer Flying Tiger Copenhagen opened its second store in the Greater Toronto Area (GTA) on Friday, just two weeks after launching its first Canadian location in downtown Toronto.Subscribe now to read the latest news in your city and across Canada.Exclusive articles from Barbara Shecter, Joe O'Connor, Gabriel Friedman, and others.Daily content from Financial Times, the world's leading global business publication.Unlimited online access to read articles from Financial Post, National Post and 15 news sites across Canada with one account.National Post ePaper, an electronic replica of the print edition to view on any device, share and comment on.Daily puzzles, including the New York Times Crossword.Subscribe now to read the latest news in your city and across Canada.Exclusive articles from Barbara Shecter, Joe O'Connor, Gabriel Friedman and others.Daily content from Financial Times, the world's leading global business publication.Unlimited online access to read articles from Financial Post, National Post and 15 news sites across Canada with one account.National Post ePaper, an electronic replica of the print edition to view on any device, share and comment on.Daily puzzles, including the New York Times Crossword.Create an account or sign in to continue with your reading experience.Access articles from across Canada with one account.Share your thoughts and join the conversation in the comments.Enjoy additional articles per month.Get email updates from your favourite authors.Create an account or sign in to continue with your reading experience.Access articles from across Canada with one accountShare your thoughts and join the conversation in the commentsEnjoy additional articles per monthGet email updates from your favourite authorsSign In or Create an AccountorThe Danish home goods store debuted in Canada on June 26 with a location at the Toronto Eaton Centre, which it said marked the first step of a broader store rollout across the Americas. On July 10, its second location opened in Vaughan Mills in Vaughan, Ont.The company said it chose the GTA as its entry point to the country for the region’s scale, retail landscape and relevance as a key Canadian market.Breaking business news, incisive views, must-reads and market signals. Weekdays by 9 a.m.By signing up you consent to receive the above newsletter from Postmedia Network Inc.A welcome email is on its way. If you don't see it, please check your junk folder.The next issue of Posthaste will soon be in your inbox.We encountered an issue signing you up. Please try again“We’re thrilled to bring Flying Tiger Copenhagen to Canada, marking an exciting new chapter in our international growth,” Flying Tiger chief executive Jens Aarup Mikkelsen said in a news release in May. “We see strong alignment with Canadian consumers who appreciate design-led products at accessible prices … we look forward to becoming a vibrant part of the Canadian retail landscape.”A third Flying Tiger location is set to open at Scarborough Town Centre later this month, while additional locations at Square One in Mississauga, Ont., and CF Markville in Markham, Ont., are expected to open throughout the summer and second half of 2026. Founded in Denmark in 1995, Flying Tiger has grown from a single store in Copenhagen into an international chain of over 1,000 stores. Photo by Flying Tiger CopenhagenFounded in Denmark in 1995, Flying Tiger has grown from a single store in Copenhagen into an international chain of over 1,000 stores. It began its global expansion in 2012 with the opening of its first store outside Europe, in Japan.Canada is the brand’s 45th market worldwide.“The company sees strong long-term potential in Canada and plans to grow its presence over time,” said the company, which is working with franchise partner Fox Group to support its operations in Canada.Media reports have suggested that Flying Tiger could be disruptive to Canadian discount brands such as Dollarama Inc., but National Bank of Canada analyst Vishal Shreedhar believes the chains’ offerings are different.Shreedhar said his team visited the Flying Tiger store in Toronto, along with a Dollarama store close by to better understand what both chains were offering in goods, price and store environment.He described Flying Tiger as “novel,” while Dollarama is “value-oriented and practical.” The Danish home goods store was geared more to discretionary merchandise, compared to the Canadian chain’s needs-based everyday value assortment.“Taking a more holistic look at the retailers, we see limited risk to Dollarama’s core categories. Flying Tiger is more exposed to discretionary discovery categories,” Shreedhar wrote. “While there is overlap in some categories, the shopping purpose is different.”Dollarama has an under $5 price point among its approximately 5,000 year-round products, compared to up to $65 at Flying Tiger, although media reports say 80 per cent of its goods cost less than $10, said Shreedhar. Dollarama offers a mix of branded and private label products, while Flying Tiger is primarily private label.Dollarama also has a wider breadth of products within the consumables category, which Shreedhar believes will drive more traffic.The Canadian brand’s stores are also bigger and have self-checkouts, allowing them to handle more traffic.“Note that in the past, media reports suggested that Temu, Amazon, Miniso, among others were deemed to be competitors to Dollarama; notwithstanding, Dollarama continues to gain market share,” Shreedhar said.“Our view is that Flying Tiger is an adjacent competitor to Dollarama, and will have a niche acceptance in Canada versus Dollarama’s mainstream appeal.” Join the Conversation This website uses cookies to personalize your content (including ads), and allows us to analyze our traffic. Read more about cookies here. By continuing to use our site, you agree to our Terms of Use and Privacy Policy.