Atlas® World Group Inc. Names Jason Loehr Vice President of Corporate Marketing; Tiffany Kelley as Marketing Director
Today, Atlas® World Group, Inc. announced the appointment of Jason Loehr and Tiffany Kelley, who will help to drive Atlas’ brand and growth. Loehr will serve as Vice President of Corporate Marketing where he will spearhead the company’s brand strategy, with Kelley serving as Director of Marketing to help further this mission.
“At Atlas, our strength has always come from our people and the trust they build every day through our brand,” said Ryan McConnell, President of Atlas® Van Lines. “Jason and Tiffany bring the kind of forward-thinking leadership that will help us continue evolving that legacy, strengthening how we tell our story, connect with customers, and support our agents. As we grow and invest in our marketing capabilities, we’re focused on advancing a brand that empowers our customers and our network to go new places, expanding what’s possible for Atlas and the people we serve.”
In his role, Loehr will lead the development and execution of Atlas’ corporate marketing strategy, with a focus on strengthening brand positioning, accelerating growth, and deepening customer engagement. He brings a track record of building high-performing teams and leading marketing transformation across complex organizations. Most recently, he advised brands on maximizing opportunities with their data at Tracer and co-founded the AI consultancy Haystack. Previously, he directed more than $1 billion in media investment at Inspire Brands, led digital transformation at Humana, and turned Brown-Forman into a digital-engaged, data-led, global brand builder.
