A financial expert and Managing Consultant/Chief Executive Officer of Superbrains Consulting Limited, Dr Tunde Bajela, has urged the Federal Government to make strategic investments in Nigeria’s indigenous Adire industry.

Bajela said the sector has the potential to become a $1bn global business if properly developed.

He made the call on Thursday, while delivering the keynote address titled, “How Adire Becomes $1bn Trade Asset from Africa to America and Beyond,” at the Adire Renaissance stakeholders’ engagement held in Abeokuta, Ogun State.

The programme was organised by the Innovation Centre for Leadership and Entrepreneurship Development in partnership with Wessy College of Arts and Technology, Abeokuta.

He said Nigeria’s growing textile market presents a unique opportunity to reposition Adire as a globally competitive product capable of generating significant revenue, creating jobs and boosting non-oil exports.