Siladitya Ray is a New Delhi-based Forbes news team reporter.Jul 10, 2026, 07:49am EDTJul 10, 2026, 07:50am EDTToplineThe European Union ordered Meta to enact major design changes to its social media platforms, Instagram and Facebook, and to disable “addictive design” elements like infinite scroll and autoplay videos, or face large fines, in the bloc's latest regulatory action against a U.S. tech platform under its Digital Services Act.The EU's investigation deemed certain Instagram and Facebook features like infinite scrolling as "addictive design."SOPA Images/LightRocket via Getty ImagesKey FactsThe European Commission, the EU’s executive body, said its investigation found Meta did not adequately assess the risks of its “addictive design on the physical and mental wellbeing of users, including minors and vulnerable adults.”The Commission highlighted Facebook and Instagram features like autoplay videos, infinite scrolling timelines and “highly personalized recommendations.”This is a developing story.LOADING VIDEO PLAYER...FORBES’ FEATURED Video
Instagram And Facebook Must Remove ‘Addictive’ Features Like Infinite Scrolling —Or Face Heavy Fines, EU Tells Meta
The European Commission said its investigation into Facebook and Instagram found Meta failed to properly assess the risks of its “addictive design.”
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