Less than 10 days away from the World Cup final, it’s pretty hard to have missed the “FIFA 15” culinary diplomacy that’s happening around the World Cup. We have the Tartan Army drinking the city of Boston dry; the massive lines forcing a famed Joe’s Kansas City BBQ to close on Sundays; and an influx of tourists from all over trying yerba mate for the first time. What’s more, we’ve see the rise of social media surrounding foods that have been ingrained into what foreign visitors see as pure Americana: Buc-cees, Ranch dressing, and of course, Raising Cane’s.
“THIS IS THE BEST FRIED CHICKEN FOOD EVER. THE SAUCE MANNN!” A Tartan Army fan wrote on X. “WE NEED THIS IN THE UK!!” Another fan posted a TikTok of her first Raising Cane’s experience, unboxing a chicken finger box combo and proclaiming it to be a “10 out of 10,” before adding: “The sauce is delish.”
Raising Cane’s co-CEO AJ Kumaran.Courtesy of Raising Cane’s
Raising Cane’s co-CEO AJ Kumaran has watched the videos: Fans from Scotland, England, and beyond, fresh off matches in host cities across the country, posting their first bite of a chicken finger box combo to audiences in the hundreds of thousands. His reaction: “We don’t push any of those. It’s just organic stuff that people want to do, and we are pretty grateful.”
