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BEIJING: A fire that tore through a shoe factory in eastern China on Thursday killed at least 28 people, state media said, after scores of fire and rescue personnel raced to extinguish the blaze.

Hours after the fire broke out at the Huiteng Shoes factory around noon (0400 GMT), authorities feared people were still trapped inside the building in Jinjiang city, Fujian province.

President Xi Jinping said the fire resulted in “heavy human losses”, with state news agency Xinhua later citing a preliminary toll of 28 dead. Footage shared by state television CCTV showed firefighters dousing the facade and interior of a large, multi-storey white building with fire hoses, as thick black smoke poured out.

People could be seen taking refuge near the windows and on the roof of the building, while the blaze raged in the lower floors. The Ministry of Emergency Management said in a statement that fire and rescue teams dispatched 183 people and 35 vehicles to the scene. Xi, in remarks carried by Xinhua, called for increased search and rescue efforts.