A traditional Uzbek hospitality setting against picturesque green hills features an embroidered suzani textile, a samovar, a teapot and an assortment of traditional delicacies, reflecting Uzbekistan's rich cultural heritage and renowned hospitality. Courtesy of Embassy of Uzbekistan in Korea
For many travelers, Uzbekistan begins with the legendary Silk Road cities of Samarkand, Bukhara and Khiva. Yet those who venture deeper soon discover a country that offers far more than magnificent architecture and ancient history. Uzbekistan is a destination of contrasts and experiences — where ancient cultural heritage meets modern tourism, where snowy mountains stand not far from desert landscapes and where centuries-old traditions continue to live alongside a rapidly developing travel industry.
Tourism has become one of Uzbekistan’s fastest-growing economic sectors. In 2025, the country welcomed 11.7 million international visitors, while tourism service exports reached $4.8 billion. Under the Tourism Development Strategy until 2030, Uzbekistan aims to attract 20 million international visitors annually, increase tourism’s share in GDP to 7 percent and raise tourism service exports to $6 billion.
