Table of Contents
I'm someone who smashes TikTok's "Not Interested" button like I'm getting paid per click. Content about losing weight, eating clean, or glow-ups have become an easy target for my lightning quick thumbs. Post about how healing your gut microbiome also made you lose 20 pounds? Not interested. The latest Serena Williams Ro ad? Certainly not interested! Vlog about packing a palm-sized, crumb-filled "snack" tin? What did I say? Not. Interested!! I believed in that precious button. I thought it was a tool in the fight against companies hawking GLP-1s or weight loss apps and creators platforming unhealthy body transformations while disguising unhealthy eating habits as trends.
You May Also Like
More than 30 million Americans will have an eating disorder in their lifetime — and every 52 minutes a person dies as a direct consequence of an eating disorder, according to the Strategic Training Initiative for the Prevention of Eating Disorders (STRIPED). Meanwhile, our federal government is funneling taxpayer money into ads that call people in larger bodies "nasty," all while slashing at affordable food programs, healthcare, and federal food regulation. I've worked hard to keep that messaging out of my life, but I've noticed that weight loss influencers still frequently infiltrate my daily scroll. About every third ad is for a weight loss service. I'm seeing GLP-1 influencers more than my friends. What's going on, "Not Interested" button?If you are like me, shouting disinterest to the TikTok algorithm gods, I have horrible news. It doesn't appear to do anything. TikTok's "Not Interested" button isn't what you thinkAfter what I would estimate was years of trying to curate my FYP, check out what my advertising settings looked like when I went over them last month:
