Slate Auto, the EV startup backed by Jeff Bezos, has built its business around the idea of simplicity and customization. Start with a $24,950 unpainted gray electric truck with 205 miles of range — and none of the technological flair — and let the buyer customize it to their liking through vehicle wraps, decals, lighting, and other accessories.
The vehicle wraps, printed vinyl film that can be applied to a car, truck, or SUV without needing to paint it, are a central component of this customization strategy with hundreds of different colors and combinations. And now, Slate is adding even more through a partnership with crayon maker Crayola.
Slate said Thursday it will offer five vehicle wraps that use signature Crayola colors, including Cerulean, Fern, Jersey Tomato, Razzmatazz, and Dandelion. The Crayola-color vehicle wraps cost $1,549.99, according to Slate. The company is also throwing in a matching Crayola key fob and “Slatelet,” which are custom art pieces that snap onto the dashboard, for those who opt for a crayon-colored vehicle wrap.
Image Credits:Slate Auto/screenshot /
This is not Slate’s only collaboration, although it might be the one most recognizable to children; the company is also working with NYC artist Max Kolo on a vehicle wrap. This is, however, a first for Crayola. Anna Roca, head of global partnerships at Crayola, said this is the company’s first automotive partnership.
