LONDON: As the FIFA World Cup reaches its closing stages, a UK-based crowdfunding platform has launched a campaign to provide football kits, balls and other sports equipment for children in Gaza and flood-affected communities in Pakistan.
Donate Directly is encouraging schools, youth groups, football clubs, workplaces and community organizations to organize activities to generate money for the cause.
The campaign allows people to create their own fundraising pages and take part in related activities such as charity football matches, penalty shootout competitions, sponsored challenges and World Cup-themed events.
Users can monitor donations and share details of their campaigns online.
Shakira Rahman, the company’s ambassador for women and young people, said that the campaign aimed to ensure children affected by conflict and natural disasters could share in the spirit of the tournament.
