Brazil's last-16 exit cost its football federation $35m in forfeited prize money. The sponsors who paid to be there were unbothered.
Business of Sport
Key Facts
—The tiers. FIFA pays $15m for a ninth-to-sixteenth finish and $50m to the champion.
—The loss. Brazil’s last-16 exit forfeited $35m (R$180m) of possible prize money.
—One match. Winning that single tie was worth $4m, the step to the quarter-final band.
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