Latino Trump Voters Twice As Likely To Describe Themselves As ‘American’ Than By Ethnicity Sara Dorn is a Forbes news reporter who covers politics.Jul 09, 2026, 12:04pm EDTToplineEthnic identity appears significantly less important to the identities of Latinos who voted for President Donald Trump than those who voted for Kamala Harris, according to a new Pew Research poll, which suggests the fastest-growing U.S. voter bloc is starkly divided in its politics. President Donald Trump during a press conference at the NATO Summit in Ankara, Turkey, on July 8, 2026. (Photo by Jakub Porzycki/NurPhoto via Getty Images)NurPhoto via Getty ImagesKey FactsTwice as many Latino Trump voters, 43%, say they most often describe themselves as “American” compared to 22% of Harris voters and 18% of all Hispanic adults, according to a new Pew Research survey. More than half of Latino Harris voters, 54%, either use their country of origin/heritage alone or combined with American to describe themselves, compared to 36% of Latino Trump voters and 53% of all Hispanic adults. Meanwhile, 57% of Latino Trump voters say what happens to Hispanics in the U.S. doesn’t affect what happens in their own lives, compared to 24% of Latino Harris votes and 3% of all Hispanic adults. 57% of Latino Trump voters also say being Hispanic neither helps nor hurts them get ahead in America, compared to 38% of Harris voters and 40% of all Hispanic adults. This is a developing story and will be updated.LOADING VIDEO PLAYER...FORBES’ FEATURED Video