The pitch for enterprise AI usually starts with the model. Mark Hura, Oracle‘s president of global field operations, wants to flip that. He spoke on stage at the RAISE Summit in Paris. The companies winning with AI, he argued, are not shopping for an AI stack at all. They are chasing an outcome.
Take a hotel group, he said. It runs property management, guest systems, food and beverage, staff, finance, and supply chains. “They’re not thinking about buying an AI stack,” Hura said. They are asking how to improve the guest experience, get people to book again, and free up their staff. The AI is a means, not the point.
The examples, industry by industry
Hura reached for concrete cases. In banking, the draw is speed against fraud. In healthcare, he said, Oracle’s clinical AI drafts a patient summary before the visit, pulls the history, and turns the conversation into notes by voice. It can suggest medicines, follow-ups, and referrals.
The payoff, he argued, is time. Patients get a doctor who is looking at them, not a terminal. Clinicians get hours back, which lets them see more people and eases a high-stress job. In construction and engineering, he claimed AI had cut certain processes by 72 per cent. One customer, he said, saved more than $130,000 a year. In energy, it fuses outage and weather data to predict failures and move crews.