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Following a series of buzzy launches in skin and play, Shay Mitchell‘s kid-first brand Rini is entering the bath and body category.
Titled Daily Care, its latest collection opens with three products: the Daily Barrier Cream, the Face and Body Lotion and the Foaming Face and Body Wash. Available now on heyrini.com, all three essentials are enriched with naturally derived ingredients safe for sensitive skin barriers. Prices range from $19.99 to $24.99, with the Barrier Cream being the high-priced offering.
Like the brand’s existing products — the Hydrating Hydrogel Mask, the After Sun Hydrogel Mask, the Everyday Face Sheet Mask, the Face and Body Crayons and the Full Face and Eye Wipes — this launch was motivated by the parenting experiences of Mitchell and her cofounder Esther Song that revealed white spaces in the market.
“The cream came about because Esther and I both didn’t have products that we felt great about,” Mitchell told WWD. “I was sick, as was Esther, of having to go and feel like a chemist myself by breaking down everything. I already do that with food and snacks that they consume, I don’t want to have to do that with every single product and have to go to different sites and then look something up.”
