Groww, previously focused on direct mutual fund plans for higher returns, has shifted strategy by launching regular mutual funds through its new offering, Prime.
Groww's decision to offer regular mutual funds is a departure from its previous stance
Jul 09, 2026
05:40 pm
What's the storyGroww, India's largest stockbroker by active users, has started offering regular mutual funds on its Groww Prime platform.
The move comes as a major shift from the company's long-standing focus on direct plans for their potential to deliver higher returns.
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