I love my sneakers, but the monsoon always makes me nervous. The moment dark clouds roll in, I start wondering if my favourite pair will come home splashed with muddy water, stained beyond repair or carrying that damp smell that refuses to leave. After one too many rainy day mishaps, I realised I needed advice that actually works instead of random internet hacks. So, I decided to ask an expert.
According to Mr Aayush Jindal, CEO, Asian Footwears, "A little preventive care can go a long way in keeping your shoes looking and performing their best." His approach is refreshingly practical, with simple habits that can help your sneakers stay cleaner, fresher and in better shape all through the rainy season. Here are the five tips he recommends before you head out in your favourite pair.
What is monsoon damage, and how can it ruin your sneakers?
Water weakens the materials: Constant exposure to rain can affect the fabric, leather and glue, making your sneakers lose their shape over time.
Mud leaves stubborn stains: Wet mud can seep into the upper and sole, leaving marks that become harder to remove if left for too long.
