When people think of a luxury destination by the sea, the image that usually springs to mind is the Maldives: turquoise waters, white-sand beaches and villas perched above the ocean. Saudi Arabia wants to tap into that image, but go far beyond it.
On the kingdom’s western coastline, one of the world’s most ambitious tourism developments is taking shape: The Red Sea, a vast ultra-luxury project that aims to become a new international benchmark.
Covering 28,000 square kilometres, the destination encompasses an archipelago of more than 90 untouched islands. However, development will only be permitted on 22 of them in order to preserve the natural ecosystem and reinforce the exclusive nature of the project.
“We are committed to conserving and protecting the natural environment,” Stephen Cheesebrough, Head of Development at Red Sea Global, tells Euronews.
Much more than the Maldives
