Published on
09/07/2026 - 8:32 GMT+2
The jarring Americanization of football will continue till the last World Cup game.
Following the controversial commercial breaks – sorry, hydration breaks – which have segmented games into four quarters more readily associated with American sports like the NFL, the World Cup final on 19 July will feature a halftime show.
The 11-minute Super Bowl-style performance, curated by Coldplay's Chris Martin, will feature the likes of Madonna, Shakira, BTS and the newly announced Justin Bieber.
