By
David J. Abbott
Columnist
aCatalyst Consulting
“A plan is not a strategy. A strategy is not a plan,” advises Roger Martin.
Companies like Google and Tesla do not manage the business through traditional, detailed five-year strategic plans in the way many more conventional businesses do.
By
David J. Abbott
Columnist
aCatalyst Consulting
“A plan is not a strategy. A strategy is not a plan,” advises Roger Martin.

AI’s rapid advance is creating new limits on leaders’ visibility into the short-term future and challenging the criteria they use…

Uber CEO Dara Khosrowshahi says it's unrealistic to plan five years into the future. Here's how he prioritizes his time instead.

In 2026, a majority of the most valuable global enterprises rely on digital communities, networks, and marketplaces rather than…

Careers are becoming harder to plan because two long-term trends are unfolding at once: working lives are growing much longer,…

Optimize aggressively where decisions are reversible, and preserve options where uncertainty is high, consequences are asymmetric…

The assumption that tomorrow will look like today is a major error that leaders can make in today's business environment...

Building An AI Strategy That Lasts