Somewhere above the Great Plains, a virtual woodpecker is on its way to Alaska to deliver a message to my anonymous pen pal. At the same time, a zebra finch named Tucker soars into Manhattan to send a friend my shabby doodle of the Cool S.
These messages take hours or even days to send, depending on how far the bird has to fly, as that’s the point of Roost, the viral “slow-cial” app that’s making carrier pigeons cool again. Roost arrives at a time when people crave the opportunity to slow down and disconnect from the apps that constantly demand their attention and are embracing technology that adds friction.
“Everything on a phone is instantaneous these days — every single thing you do, it’s like you’re always getting some notification or something,” Roost creator Logan Mendelsohn told TechCrunch. “[Roost] is kind of a break from the instant. It’s resonating with people in a way where they don’t feel pressure all the time to have to do something.”
Image Credits:Roost, screenshots by TechCrunch
When you sign up for Roost, you choose four birds to add to your rookery, which allows you to send messages to your friends on the app.
