Relevance, authority, and trust still determine which pharma brands get found, whether search happens on Google or in the AI tools HCPs and patients are increasingly using first.What has changed is not the strategy, but how those signals are built, delivered, and interpreted across traditional and AI-driven search environments. Content slowed by MLR cycles, fragmented workflows, and inconsistent governance cannot meet the speed and structure required for both traditional and AI-driven search. This session shows how pharma marketing teams can close the content execution gap to improve visibility, scale content delivery, and strengthen search performance across channels.Attendees will learn how to:Improve content speed and reduce latency from creation to liveStrengthen governance and medical review consistencyEnsure content supports relevance, authority, and trust signalsIncrease visibility across both traditional and AI-driven searchIdentify where execution gaps are impacting HCP and patient reach
Speakers
Head of Digital Innovation & Marketing Operations
Azurity Pharmaceuticals
A passionate and innovative senior commercial leader, Paul has his finger on the pulse of digital transformation, innovation and customer engagement with a proven track record of developing and implementing award-winning sales and marketing campaigns in complex, dynamic environments that increase revenue, market share, and brand equity. Driven by commitment to not accept the status quo and a passion to develop and mentor; he delivers a vision that drives innovative thinking, customer engagement, organizational development and cultural change that builds a competitive advantage.Recipient of the 2021 Top 25 DTC Marketer of the Year and 2018 Patient Centricity Trendsetter Award, Paul serves on multiple Advisory boards and is a champion for digital transformation and patient centricity. Paul is currently Head of Digital Innovation & Marketing Operations at Azurity Pharmaceuticals.