The remarkable success story of Widow’s Bay continues.
Apple’s inventive horror-comedy series made a massive splash in the nominations for the 2026 Emmys on Wednesday morning, receiving 19 nods in total including for best comedy series, lead actor Matthew Rhys and both writing (creator Katie Dippold) and directing (Hiro Murai). It’s the strongest showing for any new series this year, right ahead of networkmate Pluribus, and is the most widely recognized comedy by the Television Academy outside of returning front-runner Hacks.
Widow’s Bay stars Rhys as Tom Loftis, mayor of the fictional, titular New England island town trying to convince tourists that it can become the next Martha’s Vineyard. There is just one problem with this plan — the place may be fully haunted. Over the course of the 10-episode debut season, this proves to be the case. Dippold (Parks and Recreation) kept viewers on their toes with standalone episodes focused on Kate O’Flynn’s beloved mayoral assistant Patricia, and another that flashes back hundreds of years to develop and complicate the mythic origins of the spooky locale.
The show arrived with comparatively little fanfare, in part because Apple’s 2026 Emmys season was stacked with the launches of sparkly new shows from Emmy darlings like David E. Kelley (Margo’s Got Money Troubles) and Vince Gilligan (Pluribus). Superb reviews helped the show stand out from the outset — Widow’s Bay went on to receive five Television Critics Association award nominations, more than any other comedy — before word of mouth grew week over week as new episodes dropped. Major celebrities like Guillermo del Toro, Ben Stiller and Jonathan Bailey sang the show’s praises on social media, while viewers increasingly responded to Widow’s Bay’s singular tone, playful structure and peerless ensemble, which also included TV vets like Stephen Root and Dale Dickey, both of whom were nominated. (O’Flynn was also recognized for her performance in the show, as were guest stars Betty Gilpin and Hamish Linklater.) The nominations overall this year reveal that it was hard for new series to break out — with Widow’s Bay proving a thrilling, enormous exception.
