In the case of Kubera Foods, FSSAI has issued notice over misleading claims on its product ‘Soft and Fresh Cream Bun Pineapple’.
In a fresh move, the Food Safety and Standards Authority of India (FSSAI) has issued notices to Lotte India, Ferns N Petals, and Kubera Foods for making misleading claims and violating labelling norms on some of their food products. In a social media post on Instagram, FSSAI said these companies have been directed to explain within 7 days as to why action should not be initiated against them under the provisions of the FSS Act, 2006.The Food Safety and Standards Authority of India (FSSAI) has issued a notice to Lotte India Corporation Pvt Ltd regarding the utilisation of non-compliant pre-printed labels and misleading labelling claims on various food products.“The company utilised non-compliant pre-printed labels bearing the old company name “Lotte India Corporation Ltd” without obtaining prior approval,” it added. Also, products such as Lotte Choco Pie with Rich Marshmallow, Lotte Choco Pie Real Orange and Lotte Choco Pie Choco Burst bear the claim ‘100 per cent vegetarian’, which has been found to be misleading, the authority added. It also observed that its products ‘PEPERO Crunchy Biscuit Sticks’ and ‘ PEPERO Original Biscuit Sticks’ do not provide nutritional information in the manner prescribed in the regulations.“Lolly Bliss Lollipop (orange, strawberry & kaccha mango flavours) do not comply with vitamins level under the provisions of the FSS (Advertising & Claims) Regulations,” it added. Similarly, FSSAI said that the Fruitz Eclairs (mango, orange and strawberry flavours) bear a product name that is likely to create a misleading impression as the products do not contain fruits. “Further, the mandatory disclaimer for the brand/trade name, as required under the FSS (Advertising & Claims) Regulations, has not been provided on the front of the pack,” FSSAI noted.Misleading claimsIn the case of Kubera Foods, FSSAI has issued a notice over misleading claims on its product ‘Soft and Fresh Cream Bun Pineapple’. The Authority added that usage of claims such as “pure”, ”fresh” and “natural” is in violation of the regulations. It also said the front-of-pack claims “100 per cent natural” and “No preservatives, colours & flavours” while the product label declares “preservative, synthetic food colour and added flavouring substances.”In the case of Ferns N Petals Pvt Ltd, the FSSAI said it has issued a notice over misleading claims and labelling of a product named ‘roasted almond chocolate’. “Notice issued regarding misleading claims, including ‘premium chocolate’ on the front of the pack despite the product containing hydrogenated vegetable fat...,” the regulator said. The product was also found to have labelling deficiencies related to the per cent RDA (recommended dietary allowance) declaration and ingredient disclosure, the FSSAI said.In recent weeks, FSSAI has intensified its crackdown on misleading claims and labelling violations, issuing notices to several companies as part of its efforts to safeguard consumers’ interests. It has been posting notices on social media platforms to inform consumers about actions being taken against various food business operators. The notices are based on suo moto cognisance as well as consumer complaints.Published on July 8, 2026
