Meta is making its boldest attempt yet to move beyond the smartphone with the launch of its new Ray-Ban Display Glasses. Instead of a traditional app model, the company is positioning AI as the main interface for everyday digital life.
At its Connect 2025 developer conference, Meta unveiled smart glasses with an integrated display for the first time. The $799 Ray-Ban Display Glasses will go on sale September 30, serving as the foundation for a larger ecosystem.
The glasses project information directly into the right lens: text messages, navigation instructions, photos, music controls, or results from Meta’s AI service. They also support video calls with an embedded camera perspective and live subtitles with translations. The display offers a 20-degree field of view, 600 x 600 pixels, and brightness up to 5,000 nits.
Moving beyond apps
Meta’s long-term goal appears to be replacing traditional apps with AI-driven services. CTO Andrew Bosworth called AI good solution for many of the tasks apps currently handle. Instead of launching its own app store, Meta is openly considering a future where apps become unnecessary. For Meta, this could be a way to finally claim ground in a market long dominated by Apple and Google, after its failed attempts to break into smartphones.
