New York —
The Statue of Liberty. The Hollywood sign. Walmart?
The nation’s largest retailer has entranced World Cup tourists. Videos by first-time Walmart visitors from abroad have racked up millions of views and thousands of comments on social media.
Now Walmart wants to capitalize on that unbridled enthusiasm for instant mac and cheese and milk sold by the gallon with two VIP tours for tourists to “explore the oversized products, iconic snack aisles and uniquely American finds” at its big box stores.
One tour will take place in New Jersey ahead of the World Cup final and another in Miami after the quarterfinal game between Norway and England for the first 20 people in line for a World Cup parking lot experience it is hosting in partnership with Laliga, Spain’s soccer league.
