The Chief Executive Officer of Business School Netherlands International, Prof. Lere Baale, has made a case for Nigerian organisations to intentionally build corporate cultures around five pillars including responsiveness, respect, reliability, responsibility, and relationships—to compete globally.
Baale, a global scholar-practitioner with over 40 years of cross-sector experience spanning healthcare, telecommunications, education, corporate strategy, and public policy, stated this while speaking at the WorldStage Business Forum Q2 2026 and the public presentation of the WorldStage Nigeria Economic Report Q1 2026 on June 30, 2026.
He noted that leading organisations across Europe, North America, Asia, and other emerging economies consistently invested in culture, a pattern Nigeria could not ignore.
Dissecting the theme of the lecture, “Nigeria’s Corporate Culture and Global Standard”, Baale addressed the subject across four areas: Corporate Culture and Why it Matters; Customer Experience Is the New Competitive Advantage and The Human Side of Business; Building a World-Class Nigerian Corporate Culture and The Nigerian Opportunity; and A New Corporate Social Contract.
His invitation to deliver the lecture explicitly required him to address what could be regarded as “corporate terrorism,” where large corporate organisations disregarded basic courtesy in dealing with the public and small businesses.
