Meta said that, in the coming weeks, Muse Image, the first image generation model from Meta Superintelligence Labs, will help power image generation in Meta Advantage+ creative. “Muse Image – the first image generation model from Meta Superintelligence Labs – will soon help power image generation in Advantage+ creative,” Meta said. “The same model behind the new AI creative experiences rolling out to consumers across Meta AI, Instagram, and WhatsApp, is bringing that same intelligence to the ads you create for your business…Today, image generation in Advantage+ creative helps advertisers and agencies produce diverse creative variations-from generating new backgrounds around product images, to creating full lifestyle image variations inspired by existing ads, to producing static images directly from video creative. These capabilities help you achieve creative diversity, which has been shown to improve campaign performance. With Muse Image, image generation is getting a major upgrade. Muse Image is built with agentic visual reasoning and self-refinement, meaning it understands complex creative briefs the way a designer would-not just individual keywords. Muse Image brings native reasoning to the creative process to adjust elements, swap styles, and create variations based on the advertiser’s creative, resulting in high-quality, on-brand ad variations with fewer iterations. In the coming weeks, advertisers and agencies can expect to see image variants powered by Muse Image… Early results with Muse Image powered image generation variants are showing strong promise-advertisers who tested the new image generation experience saw higher-quality creative, praising the photorealism quality and ability to preserve product integrity… We’re making it easier for businesses to turn discovery into purchase on Meta. Meta AI Shopping mode is creating entirely new moments of organic discovery -and now, Muse Image is making that experience even more visual and immersive. Meta AI can now reimagine a shopper’s room, powered by Muse Image’s photorealistic image generation. When someone uploads a photo of their space, Meta AI restyles it with real products from businesses’ product catalogs – showing how each item looks in their actual room. They can compare options, keep the conversation going to refine the look, or tap through to shop directly on a brand’s website.”