Premium dry food, wet cat food, and premium snacks are key growth drivers for the pet food market in the future, according to Betagro Plc, a Thai integrated food company.Somcharn Suphapitiporn, chief operating officer of Pet Business at Betagro, said Thailand's pet market continues its robust growth despite intense competition, primarily driven by pet humanisation and a growing preference among smaller households for pets over children.
According to Euromonitor and Pet Marketing Intelligence, Thailand's pet market was valued at 43.4 billion baht in 2025, growing at an average annual rate of 12%.
The market is forecast to reach 49 billion baht in 2026, with an anticipated compound annual growth rate of 13%.
While dry food retains its highest market share, wet food and snacks are outpacing overall market growth, making them appealing segments for producers.
Mr Somcharn said premium food, wet cat food and premium snacks will become key drivers of future market growth.
