Sangmyung University President Kim Chong-hee speaks during an interview with The Korea Times at her office on the university's campus in Jongno District, Seoul, June 10. Korea Times photo by Shim Hyun-chul

As Korean universities jostle for global standing, Sangmyung University is leaning into what sets it apart: a concentration in culture and the arts.

Three of the university's 10 colleges specialize in culture, the arts and design — a rare institutional structure among Korean universities that Sangmyung University President Kim Chong-hee sees as a strategic asset rather than a legacy to be outgrown.

“We are focusing our global partnerships on two key areas — artificial intelligence (AI), our new strategic priority, and culture and the arts, our traditional strength," she said in a recent interview with The Korea Times.

Asia's cultural hub