Premier Doug Ford went to the Calgary Stampede and effectively swapped his trademark blue “Canada Is Not For Sale” baseball cap for an oil worker’s hard hat — all in the name of national unity.

Ford had already cast himself as Captain Canada in U.S. President Donald Trump’s trade war, which helped his Progressive Conservatives win a third term last year. On Monday, he jetted west to announce what everyone from Greenpeace to the Canadian Taxpayers Federation has derided as a pipeline pipe dream.

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