Zimbabwe has officially begun exporting fresh blueberries to China, opening one of the world's fastest-growing consumer markets to one of Africa's fastest-expanding horticultural industries.
The first shipment follows the signing of a phytosanitary protocol between Zimbabwe and China in September 2025, which cleared the way for Zimbabwean blueberries to enter the Chinese market after meeting required food safety and plant health standards.
The Horticultural Development Council (HDC) described the export as a major step for the country's horticulture sector, per a Reuters report.
Growing Chinese demand
China's growing appetite for blueberries presents a significant opportunity. Demand for the fruit has surged in recent years, driven by rising incomes, changing diets, and growing awareness of its health benefits.
