Child exploitation is a horrific crime and every day, we work aggressively to fight this kind of abuse both on and off our platforms.
We’re aware of recent news reports about Instagram ads in India that violated our policies against child exploitation. And we want to be clear: we take these concerns seriously, we never want this content on our platforms, and we’re committed to improving our efforts to combat it.
Before these cases were brought to our attention, our enforcement systems had already identified and disabled several of the violating ads and the accounts behind them.
Our subsequent investigation led to additional action, including removing further ads, disabling accounts, and blocking URLs linked to policy-violating content.
It is categorically inaccurate to suggest that we’d knowingly and deliberately target ads featuring children to people based on an inappropriate interest in children. Quite the opposite; we use technology to identify accounts that have shown potentially suspicious activity related to children, and we automatically removed over 4 million of these accounts last year.
