News
Local and national brands, along with New York stadiums, spun the singer’s wedding into marketing moments.
by Julia Walker July 07 2026
Taylor Swift and Kansas City Chiefs player Travis Kelce tied the knot on their “Love Story” at Madison Square Garden on July 3, confirming the ceremony with a “JUST&T Married!” message on the arena’s digital signs.
While the 1,000-guest wedding officiated by Adam Sandler was private – Madison Square Garden has no windows and surrounding streets were blocked off for the event – brands transformed Swift’s digital signage into marketing moments with “Style.”
