Klaviyo Enters the (Social) Chat
New product, Klaviyo Social Marketing, is designed for the B2C CRM and turns social engagement into customer growth
Today, Klaviyo (NYSE: KVYO), the autonomous B2C CRM, announced the launch of Klaviyo Social Marketing; a new product built for connecting siloed social media engagement to omnichannel marketing strategies that drive revenue and more personalized customer experiences.
Social has become one of the most important channels for customer engagement. However, for most brands, interactions like comments, direct messages, mentions, creator partnerships, and user-generated content remain disconnected from the systems they use to understand, market to, and convert customers. Klaviyo Social Marketing brings those signals directly into the CRM, providing marketers with a complete view of every customer, and making it easy to leverage social engagement to create more personalized experiences across every channel.
With Klaviyo Social Marketing, marketers can:
