AI care partner Heidi puts a spin on pharma ad tropes in new campaign to relieve 'side effects'

Heidi, an “AI Care Partner” that helps clinicians save time and reduce burn out through an array of AI tools, is laying out a unique set of desirable "side effects" in a new brand campaign that put | Heidi, alongside creative firm Cocogun and media agency TRG, have launched a new brand campaign that positions its AI tool as a dose of "relief, on repeat."