Not only are food product prices rising, but also the price that marketing chains charge to bring them home. After most marketing chains raised delivery fees, Shufersal is making its delivery service more expensive and raising the rate on the Shufersal Online website by 20%, from NIS 29.90 to NIS 35.90. By doing so, it joins Rami Levy, Victory, Machsanei HaShuk and Hatzi Hinam, which have already updated their rates in recent months. Only three chains remain that have not raised delivery fees: Carrefour, Tiv Taam and Keshet Teamim.
The increase in delivery fees joins the wave of price hikes that has been hitting marketing chains in recent months. After the prices of food products, beverages, cleaning products and toiletries climbed time after time, it is the delivery cost's turn. For a family that places several orders a month, this is an addition of tens of shekels to the monthly expenditure, without even one additional product entering the shopping cart.
Marketing chains explain that the move stems from a rise in delivery contractor prices. According to them, distribution companies raised the rates they charge the chains, the sector is dealing with a shortage of delivery drivers, and companies are waiting for approval to bring drivers from India. They claim that the delivery activity is not profitable, and therefore they were left with no choice but to roll over at least part of the price hike to consumers.
