FICO Consumer Study: Most Americans Who Don’t Own a Home Say Homeownership Feels Out of Reach

FICO Consumer Study: Most Americans Who Don’t Own a Home Say Homeownership Feels Out of Reach

FICO’s Homeownership Survey shows that 74% of prospective buyers report being financially blocked from buying a home this year amid current interest rates and rising home prices

FICO (NYSE:FICO), global analytics software leader, today announced the results of the FICO Homeownership Survey, a new study that uncovers the financial barriers, knowledge opportunities and behavioral shifts impacting prospective homebuyers (defined as Americans who plan to buy a home in the next 12 months). From high home prices and rising interest rates, prospective buyers – especially first-time homebuyers – are facing multiple financial and economic stressors and as a result, report struggling to unlock their dreams of homeownership.

The research, conducted by The Harris Poll on behalf of FICO, also found that prospective homebuyers are eager for tools and financial education to help them feel more prepared to enter the market.

“Buying a home is one of the most significant financial decisions a person can make, yet for many Americans, rising home prices and interest rates are putting that goal further out of reach," said Jenelle Dito, vice president of consumer empowerment and partnership at FICO. “These economic pressures aren't just discouraging buyers — they're fundamentally changing how Americans plan and prepare for this milestone. Prospective buyers, especially those entering the market for the first time, are delaying plans, adjusting expectations and navigating a process that many find confusing.”