Cyprus Airways Strengthens Direct Digital Sales Channel with PROS airTRFX
Airline uses PROS Offer Marketing technology to build and power its digital storefront, connecting traveler intent with relevant, bookable offers
PROS, Inc., a leading offer management provider to the airline industry, today announced that Cyprus Airways has implemented PROS airTRFX to transform its website into a digital storefront that connects travelers with relevant, bookable offers.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260707866013/en/
As part of its broader digital retailing strategy, Cyprus Airways used airTRFX content management system to build its full website experience, expanding its digital footprint without requiring manual web development. airTRFX landing pages are designed to be SEO and GEO optimized by default, helping airlines improve discoverability while reducing the operational effort required to create and maintain digital offer pages.
