After CEO Li Xiang said last year that Li Auto needed to return to startup mode, the automaker has continued to streamline its organization and processes.
36Kr has learned from several people familiar with the matter that Li Auto is preparing a new round of organizational restructuring around its product decision-making process. The plan is to split off some key functions from the product department and fold them into R&D.
Based on its group structure, Li Auto’s product department is led by Fan Haoyu and includes electric vehicle platform, spatial intelligence, autonomous driving products for end users, interaction design, platform operations, the app, and the official website.
People familiar with the adjustment told 36Kr that the current changes mainly target the core product definition teams for the EV platform and autonomous driving. The EV platform definition team under the product department will be split off and merged into the vehicle R&D department led by Liu Liguo. The autonomous driving end-user product team will be merged into the foundation model R&D team led by Kun Zhan.
“Some product staff related to user experience may also move into Liu Jie’s product line,” one person familiar with the matter said.
