Last summer, I took my daughter, a high school junior, on a visit to Colgate University in Hamilton, N.Y. I was familiar with the brand. (Full disclosure, my wife is an alum.) But I did not fully appreciate how deeply the brand is woven into the culture of the place.
What struck me was not a slogan or a campaign. It was the consistency. The repetition. The shared ownership.
It made me think about what it really takes to embed a brand across an institution.
Judge Blocks Limits to PSLF Beneficiaries
Two Plus One Equals Four Minus One
