Mumbai, Maharashtra, India --- Business Wire IndiaSafe Enterprises Retail Fixtures Limited (”SERFL”), a retail infrastructure company engaged in the design, manufacturing, supply and installation of retail fixtures and shopfitting solutions, today announced its entry into the retail automation market with WAVE, its proprietary RFID-powered self-checkout platform.The Company has successfully deployed its first commercial orders for WAVE, marking an important milestone in the commercialization of its retail automation business and validating early market acceptance of the platform.Leveraging its extensive experience in delivering retail infrastructure solutions to organized retailers across the fashion, apparel, footwear, electronics, beauty and lifestyle etc. sectors, SERFL is now expanding its capabilities beyond physical retail infrastructure into intelligent retail technology. This strategic expansion broadens the Company’s addressable market and reinforces its vision of becoming an integrated solutions partner for modern retailers.The global retail automation market is witnessing strong growth as retailers increasingly invest in technologies that improve operational efficiency, enhance customer experience and streamline store operations. According to Fortune Business Insights, The global retail automation market is projected to grow from approximately USD 31.2 billion in 2026 to USD 77.4 billion by 2034, reflecting the increasing adoption of AI, RFID, computer vision and self-service technologies.Built on Radio Frequency Identification (RFID) technology, WAVE enables customers to complete purchases without conventional barcode scanning by automatically identifying all RFID-tagged products placed within the checkout zone. The solution delivers faster transactions, minimizes queues and enables a seamless self-checkout experience while improving store efficiency.Designed for organized retail formats including fashion, apparel, department stores and large-format retail, WAVE offers: