AI is actively reshaping operational priorities across the data center, forcing operators to rethink how facilities are designed, managed, and optimized end to end. Simultaneously, the pressure to maintain always-on operations has never been greater.

Yet, delivering five nines of availability has become considerably more complex as AI workloads rewrite the rules across power, cooling, and long-standing infrastructure.

Against this backdrop, in a recent DCD>Talks episode, Marcelo Tarkieltaub, regional vice president for Southeast Asia at Rockwell Automation, explains why the next generation of data center automation is less about adding new layers of technology and more about simplifying operations through flexible, integrated controls.

Always on

For data center operators, reliability has always been the benchmark. But as infrastructure becomes more dynamic, achieving continuous uptime requires a new approach. Tarkieltaub draws parallels with other industries where downtime simply isn't an option: