The wellness app industry has a problem.
Open any meditation app and you'll find streaks, badges, leaderboards, daily challenges, push notifications, and an interface that screams for your attention. The very thing these apps claim to help you escape — digital noise — they've become experts at creating.
This is the paradox of modern wellness software. We build tools for tranquility that behave like casino games.
The Gamification Trap
Gamification works. That's the problem.








