Previsible’s 2026 State of AI Discovery Report Finds Google Remains the Center of AI Discovery, With ChatGPT Leading Standalone LLMs

Previsible’s 2026 State of AI Discovery Report Finds Google Remains the Center of AI Discovery, With ChatGPT Leading Standalone LLMs

Third edition of the firm’s 19-month benchmark analyzes 6.77 million AI-driven search sessions

Previsible, the AI discovery agency for GEO and modern search, today released the third edition of its AI Traffic Study, the industry's earliest and longest-running look at GEO trends, run and refreshed from November 2024 to May 2026. The latest edition analyzes 6.77 million AI-driven sessions across 166 websites spanning SaaS, e-commerce, finance, legal, health, insurance, education, and publishing industries.

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The study highlights where brands should focus for the second half of 2026 and found that AI discovery happening inside Google, through its AI Overviews and AI Mode, represents more AI-influenced traffic than every LLM assistant combined, and it should remain the priority surface marketers work to win.