Gymshark founder and CEO Ben Francis is in talks to buy back part of General Atlantic’s stake in the company, a move that would increase his ownership beyond its current level.

Francis has been discussing the company’s valuation and the size of a potential transaction while also sounding out banks about financing, people familiar with the matter told the Financial Times.

The discussions have focused on a partial buyback rather than the firm’s entire holding, making a full exit by General Atlantic less likely.

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