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Traders at Keumbu Market along the Kisii-Keroka-Nairobi Highway. [Stanley Ongwae, Standard]

Small-scale traders and especially hawkers in Keumbu Market are counting losses following a customer boycott campaign that is being driven on social media following political violence that led to loss of life on Friday.

One person was shot dead and scores were injured after they were attacked by goons, majority of whom were reportedly traders at the market situated along the Kisii-Keroka-Nairobi Highway.

The family of Vincent Osiemo, a 36-year-old father of three who died at Keumbu after falling off a moving vehicle, is struggling to come into terms with the loss.